The Daily Deal trend on the web is one of the biggest success stories of 2010 started by Groupon in the US and now Groupon and its clones worldwide are helping business globally to expand and reach their target market. Daily Deals websites are able to expose small and medium business to a whole group of new customers. These companies offer daily deals with a different experience targeting young and tech savy users by posting heavily discounted deals which are usually valid only for 24 hours and is only activated when pre determined number of users buy the deal. Deals are sent to subscribers via e-mail, posting them on facebook, twitter and social media websites which in-turn creates a new market for business. As a minimum number of people are required to activate the deal, you will also see a bunch of them, with the potential to turn them into repeat customers.
Businesses do not have to risk much to get on to these websites. Businesses just need to offer an attractive deal and commit to offer their best possible services at cheapest possible rates as a one time offer. Businesses only pay to daily deal companies if these websites are able to get a minimum number of customers to buy their deal and they take a small percentage of the share to get bulk customers. So, these companies only make money if businesses make money. Compare that with traditional advertising and you can see why group buying is so popular with all sorts of businesses.
Daily coupon companies allow businesses to target or specify a particular city or market as they operate in various major cities in Australia and will advertise deals to the particular city your businesses may want to target. That makes the advertised businesses the focus for the entire community for the whole day. Word of mouth from the deal buyers in turn creates an ongoing stream of new customers. There‚Äôs no better way to showcase your business looking at the low risk involved resulting in high volume and instant returns.
Australia has recently picked up daily deals trend and many companies like Jumpoinit, Living Social, Scoopon, Spreets, DealMe, CrowdMass, Groochi are helping businesses to reach a large customer base getting everyone in a win-win situation.